July 7, 2022

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Half the Automotive

A top exec leaves role as liaison between Ford Motor and its dealers


Ford Motor Company notified its employees Tuesday that Matt VanDyke, an executive at the automaker for 14 years, leaves this 7 days to become president of a electronic firm with clients in Europe and throughout North The united states.

VanDyke, 49, explained to his team that his past day at Ford would be Friday. 

He departs as CEO of FordDirect following being named to the posture in January 2021. In that position, he was a crucial “liaison” in between Ford and its franchise dealers, in accordance to a FordDirect news launch at the time. 

VanDyke declined an interview request from the Detroit Free of charge Press, indicating he preferred to get settled in his new occupation at Change Digital ahead of conversing instantly to any reporters.

Shift Digital, a firm that provides technological know-how guidance, program administration and assistance services, caters mostly to global automakers as well as hefty machines, hospitality and “electricity athletics” firms that sell snowmobiles and motorcycles. 

Launched in 2008, Change Digital is primarily based in Birmingham, Michigan,  with offices in Laguna Seaside, California, Plano, Texas, and Toronto. The company employs 600 individuals.

VanDyke begins his new work June 28.

“VanDyke will be part of the enterprise during an exciting time of progress,” Change Digital CEO Phil Oriani, who grew up in Dearborn, said in a news release Tuesday.





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