Apple Moves to Put CarPlay Into Driver’s Seat

Until it launches its own car, Apple looks to be focused on taking more control of existing cars via a souped-up version of its CarPlay app that would be more deeply integrated in operating new and different functions that have traditionally stood on their own.

Whether it’s controlling the stereo, power seats, climate control and more, the new iPhone-driven vehicular interface system is reported to be an early stage, top-secret project, that according to Bloomberg, even has its own code-name: “IronHeart.”

While Apple’s automotive ambitions have festered for years, this purported enlarged software integration initiative marks a detour from previous efforts, not least of which is that it would require deeper cooperation of the automakers, who would likely be reluctant to hand over further control of these in-car features.

CarPlay Supported By Every Major Automaker

As it stands, Apple’s CarPlay app is already widely used and supported when it comes to allowing users to link their phones to their vehicle. The company reported every major automobile manufacturer has partnered with Apple in supporting CarPlay, meaning there are more than 600 models to choose from with more on the way.

CarPlay also can be added to an owner’s current car with an aftermarket system from several brands in the in-car electronics space.

Promoted as a smarter, safer way to use an iPhone while driving, CarPlay presently allows users to get directions, make calls, send and receive messages, and enjoy music on their car’s built-in display.

Apple’s ambitions also are said to include an Apple Car. There has been talk of an Apple Car since a self-driving vehicle was spotted in 2017. After a potential linkup with Hyundai was reported but then scuttled, more recent speculations have revolved around a partnership between either Foxconn or auto parts manufacturer Magna.

Read more: Apple Car and High-Tech Partnerships Hit the Road

Apple Expands Requirements for Privacy Controls

In other recent news, Apple said in a Wednesday (Oct. 6) announcement that, starting Jan. 31, 2022, all app submissions to its App Store that allow for account creation must also allow users to delete their account from within the app.

This announcement follows updates to App Store guidelines announced in June that provide users with greater control over their personal data.

Apps often require accounts, and it’s easy for users to delete their account without ending their relationship with the company connected to it, The Verge reported.

Apple has been building more privacy into its own products as well, including iOS 15, watchOS 8, iPadOS 15 and MacOS Monterey.

See more: Apple Developer Conference Unveils Digital ID, Privacy, Wallet Updates

“Privacy has been central to our work at Apple from the very beginning,” Apple Senior Vice President of Software Engineering Craig Federighi said at the time. “… This year’s updates include innovative features that give users deeper insights and more granular control than ever.”



About: Forty-seven percent of U.S. consumers are shying away from digital-only banks due to data security worries, despite significant interest in these services. In Digital Banking: The Brewing Battle For Where We Will Bank, PYMNTS surveyed over 2,200 consumers to reveal how digital-only banks can shore up privacy and security while offering convenient services to satisfy this unmet demand.

Katherine E. Ackerman

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