Technavio’s latest market research report on the global
automotive rear seat infotainment market provides an analysis of
the most important trends expected to impact the market outlook from
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.
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Technavio has published a new market research report on the global automotive rear seat infotainment market from 2018-2022. (Graphic: Business Wire)
According to Technavio analysts, the global automotive
rear seat infotainment market will grow at a CAGR of over 30%
during the forecast period. The integration of smartphones and
tablets for in-car infotainment is a major factor driving the market’s
The demand for in-vehicle connectivity and telematics has resulted in
technological improvements that improve the overall in-vehicle
experience of all the vehicle occupants. In addition, as consumers
started increasing their interaction with their personal mobile devices,
they expected the same experience from the in-vehicle infotainment
systems, particularly with respect to user interface. The evolution of
connectivity in vehicles has led to consumers connecting their
smartphones and tablets to the vehicle’s infotainment systems to access
enhanced entertainment and information.
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In this report, Technavio highlights the advertisement and marketing
opportunities as one of the key emerging trends driving the global
automotive rear seat infotainment market:
Advertisement and marketing opportunities
Rear seat infotainment provides the OEMs with unique opportunities,
which they cannot implement on the front side infotainment due to driver
distraction and other requirements. In contrast with drivers, passengers
want to be engaged during long-distance traveling, and this need must be
fulfilled by rear seat infotainment systems manufacturers. Content
delivery is one of the important features of rear seat infotainment.
This is often brought from secondary sources such as smartphones or
tablets. The value proposition for rear seat infotainment are in movies,
videos, and streaming digital content for the younger generation. This
segment of the population has potential to provide massive opportunities
for advertisers, as well as OEMs that are enthusiastic for generating
“The measurable and targeted advertisement such as on the internet
and on the rear screen can provide recurring revenue to the OEMs. The
goal of in-car advertising is to convert their ads to actual
transactions and to move the industry forward. Small advertisers need to
work with players with a widespread distribution base to get these ads,
deals or commerce opportunities to reach the target consumers. There is
immense potential for advertisers to reach target customers through
in-car advertisement, and proper delivery of such advertisements will
give OEMs recurring revenue in the long run,” says a senior
analyst at Technavio for research on automotive
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Global automotive rear seat infotainment market
This market research report segments the global automotive rear seat
infotainment market into the following end-users (OEMs and aftermarket)
and key regions (the Americas, APAC, and EMEA).
OEMs provide rear seat infotainment as a standard fitment in some of the
models and as an additional accessory in other selected models. The
aftermarket offers multi-range rear seat infotainment systems compatible
with multiple car manufacturers and their product variants. Thus,
adoption of rear seat infotainment system through aftermarket is higher
than through OEMs.
EMEA was the leading region for the global automotive
rear seat infotainment market in 2017, accounting for a market
share of around 42%. The market share of EMEA is anticipated to decrease
substantially during the forecast period. But, the market share of APAC
is expected to increase significantly over the next four years.
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