Dodge to give away 25 cars, create ‘Chief Donut Maker’ post

Dodge plans to give away 25 cars and create a new brand ambassador job — which comes with the title  “Chief Donut Maker,” a $150,000 salary and a Hellcat to drive — as part of a two-year business plan it’s unveiling Monday called “Never Lift.”

First launched in 1974, Direct Connection provided ready-to-run performance parts to help racers compete and win with the Direct Connection logo emblazoned on their vehicles. The return of Direct Connection will supply a new generation of muscle car enthusiasts and racers with factory-backed performance parts and straight-from-the-manufacturer technical information.

That’s a reference to never taking your foot off the accelerator, which is right in line with the Dodge ethos of more is better and there’s no such thing as too much horsepower. 

Dodge brand CEO Tim Kuniskis is also promising news announcements every three months. It’s worth noting that Dodge plans to launch an electric muscle car in 2024, so it’s reasonable to assume some details might be on the way.

“Sure, some will be minor, but there will be a few that will be game changers,” Kuniskis said of the announcement plan in a video released by Stellantis, the automaker that owns Dodge along with Jeep, Ram and Chrysler.

Katherine E. Ackerman

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