Kia ranks second outright for first time ever in new-car sales race


Official figures due to be released today are expected to show South Korean car maker Kia ranked second in the Australian new-car sales charts behind Toyota for the first time in its history, overtaking Hyundai, Mazda and Ford.

South Korean car giant Kia finished in second place behind market leader Toyota for the first time in its history last month, figures due to be released today are expected to show.

While Toyota – which has led the local new-car market for the past 19 years in a row – is expected to represent close to one-in-four of all motor vehicles sold in Australia last month, the big mover was Kia.

Official sales figures for May 2022 due to be released at midday today are expected to show Kia reported 7300 new cars as sold last month, behind Toyota’s tally of 22,000 vehicles and ahead of sister brand Hyundai which reported 7000 deliveries. 

Although Kia has ranked third on the podium before, it has never ranked second.

The result means that Kia remains ahead of its sister brand Hyundai in the year-to-date sales race.

It is the longest continuous period Kia has outsold Hyundai in Australia.

As previously reported, 10 years ago Kia Australia’s annual sales tally amounted to about one-third of Hyundai Australia’s sales tally.

Today – just weeks after the boss of Kia Australia, Damien Meredith, celebrated eight years in the top job after previously holding a high-ranking position at Hyundai – the two brands are neck-and-neck.

Kia has outsold Hyundai in Australia for four of the first five months of this year.

Notching up another milestone, Kia and has led Hyundai in the year-to-date tally in every month so far in 2021. 

As previously reported, the close battle means buyers are the big winners as the squabbling siblings compete for customers across the same vehicle categories.

While sales figures for all major automotive brands rise and fall based on the arrival of stock, a clear pattern is emerging between Kia and Hyundai.

Historical data shows Kia sales have accelerated and Hyundai sales have hit the brakes over the past eight years.

Industry observers believe at least part of Kia’s sales success has come at the expense of Hyundai.

Kia and Hyundai cars share jointly-developed vehicles, engines ,and technology, however the cars have unique styling and are made in separate factories.

Joshua Dowling has been a motoring journalist for more than 20 years, spending most of that time working for The Sydney Morning Herald (as motoring editor and one of the early members of the Drive team) and News Corp Australia. He joined CarAdvice / Drive in late 2018, and has been a World Car of the Year judge for 10 years.

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