GM to launch used car online marketplace CarBravo

General Motors is branching out, and this time, it is venturing into the used car business. It was revealed that the carmaker is set to establish its new online marketplace for used cars and it will be called CarBravo.

The automotive manufacturer headquartered in Detroit, Michigan, is planning to launch the used car marketplace this coming spring. The company is planning to consolidate the used car inventories of its dealers and off-lease vehicles into CarBravo so it will be able to offer a one-stop shopping experience to customers.

Moreover, according to Fox Business, the used car platform will be providing detailed pricing and imagery of all the vehicles including trucks and cars that are on sale. Customers can feel assured because all the used vehicles on offer will be inspected and reconditioned to meet a standard set by the program. It is also good to note that buyers can also avail of financing via GM financial.

“CarBravo will give customers more choice and access to shop significantly expanded inventories of both the dealer and a national central stock of GM used vehicles. Importantly, the program features will also be offered on non-GM used vehicles,” GM executive vice president and GM North America president, Steve Carlisle, said in a press release, “CarBravo is designed to provide customers the convenience to shop how they want, where they want – online, at the dealership or both.”

Another good thing about the CarBravo is that customers can take advantage of at-home test drives and car deliveries to their homes and these are available at participating dealers. Standard warranties apply to all transactions, including free trial subscriptions of GM’s OnStar telematics and SiriusXM satellite radio on vehicles with these features.

At any rate, with GM’s new, used car marketplace, Detroit Free Press reported that the automaker would be registering its 3,800 dealers in the U.S. for CarBravo in the coming months. Once this is done, the launch will follow in a regional rollout.

Dealer principal of Ingersoll Auto in Danbury, Connecticut, Todd Ingersoll, said after participating in the CarBravo pilot that they are excited to join GM to provide better service for its customers and make sure to offer them world-class experience through the affiliation.

Katherine E. Ackerman

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